Why You Can’t Afford To Ignore Your Website Anymore…

Brian Davis

Hands of creative software developer or web designer with color palette

I know, I know—your business means everything to you. It’s your baby, your pride and joy. And that’s why you started it in the first place: to create something for yourself and your family.

So why haven’t you invested in your website yet? Maybe you’ve been told a good website costs too much to build, or that you can’t afford a good web designer. But I’m here to tell you that this is no longer true.

"You can build credibility and trust with new customers."

Your website is an extension of your business. It gives you the opportunity to showcase your expertise and experience in your industry and build credibility with new customers. A well-designed site can also help distinguish you from your competitors and attract new business.

If you’re just getting started, it’s important to invest the time and money into building a site that matches your brand, provides the information your customers need and helps you stand out among other industry professionals in your area.

You can build a website on any budget—from hiring a web designer or developer to using an easy-to-use website builder—but be sure to do some research before making a decision. You want to make sure that you’re investing in a site that will look great for years to come.

Woman using laptop in bakery

"You can create personal connections with customers that lead to sales."

When you have a website, you’re able to connect with your customers in ways that other businesses without websites aren’t. You can tell them about the story of your business, how you got your start and why you’re passionate about the products and services that you offer. They get to know you as a person and not just as a brand or company name. This is important because people like to feel they are doing business with someone they know and trust.

"Your competitors are doing it."

Sure your competitors are doing it.

I know it’s not what you want to hear, but it’s true.

Your competition is online, and even if they aren’t really doing anything with it, they at least have a presence. These days all businesses do. So why should people choose you? Why should they think that you’re better than everyone else? If someone searches for products or services similar to yours, how will they know that you’re better than the other guys without a website? They won’t. In fact, in the eyes of most prospects today, if you don’t have an online presence then your company doesn’t exist (or worse yet – you’re out of business).

People also judge how serious your business is by the quality of its website; if it’s outdated, and poorly laid out, it may convey the idea that you’re not truly committed to your business. 

Colleagues Working on Web Design Startup Together on Wooden Tabl


In conclusion, having a website is vital for all brands to remain relevant in today’s climate. If you have been ignoring this crucial aspect of your business and are hesitant to jump in, take it from us: a website is the best investment you can make. A quality site will boost your SEO, give your brand an extra edge, and ensure that you stay connected with your customers. But that’s just the tip of the iceberg; it will also help establish you as an industry leader. Not sure where to get started? Let us know! We’d be more than happy to point you in the right direction.

Writen by

Brian Davis

Assistant to the Assistant Regional WebMaster

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