As a small business owner, having a website is essential in today’s digital age. It’s like the online version of your storefront – except instead of just displaying your products, it also serves as a way for customers to learn more about your company and the products or services you offer. However, not all small business websites are created equal. You might have a website that gets the job done, but let’s be honest – it’s probably not winning any awards for its design or functionality. On the other hand, a truly great small business website can set your business apart and drive more sales and leads. So, what’s the difference between a good small business website and a great one?
First things first, a great website is user-friendly. Think about it – if you’re on a website and can’t find what you’re looking for, or the layout is confusing, you’re probably going to hit that back button faster than you can say “bad user experience.” A great website is easy to navigate, with clear headings, intuitive menus, and a logical layout. Visitors should be able to find what they’re looking for quickly and easily, without feeling like they’re in the middle of a maze.
Next up, a great website is visually appealing. No, this doesn’t mean it has to be super flashy or over-the-top – but it should definitely be well-designed and visually consistent. Use high-quality images, a cohesive color scheme, and well-formatted text to make a good impression on your visitors. And if you’re not a design expert, that’s okay! There are plenty of resources out there to help you create a visually appealing website without breaking the bank.
Another important factor for a great small business website is mobile-responsiveness. With more and more people accessing the internet from their phones and tablets, it’s essential that your website is optimized for mobile viewing. A great small business website will look and function just as well on a mobile device as it does on a desktop. Trust us, there’s nothing more frustrating than trying to view a website on your phone and having to constantly pinch and zoom to see the content.
SEO, or search engine optimization, is also crucial for a great small business website. SEO refers to the techniques used to improve your website’s ranking in search engine results. By using relevant keywords, having a clean and organized structure, and featuring quality content, your website will rank well in search results and be more easily found by potential customers.
Last but not least, a great small business website is regularly updated. In order to keep your website relevant and engaging, it’s important to regularly add new content and make necessary updates. This could include adding new products or services, blog posts, or simply updating your contact information. And if you’re not a fan of updating your website – think about it this way: if you’re not regularly updating your website, how are your potential customers supposed to know what’s new with your business?
So, there you have it – the difference between a good and a great small business website. Don’t settle for a website that just gets the job done – aim for greatness and watch your business thrive!